When raising money is fun…
What makes charity campaign interesting? What makes it big? Cause – that’s for sure. But also – IDEA! I was looking for some good examples on the web – big campaigns and those small ones created without army of PR people and marketing strategists. Here are some the best campaigns I found: Make a Wish: The Force of Typography (source) These posters come from the great love of H-57 for Star Wars and typography. They chose the three most important characters from the saga of George Lucas’ – Star Wars more »
Interactive Campaigns Update No 2
This time a little bit less but only the best ones. Lets start with Tesco and Carrefour. 1. Tesco’s subway virtual store How simple is that? Few posters with QR codes for every product and you can shop on your way home. I know, I know… Iphone app with all the products in it would be easier, but… I love it. The numbers say everything: online sales between November 2010 and January 2011 increased by 130 percent, with the number of registered members rising by 76 percent. Agency: Cheil Worldwide, more »
Interactive Campaigns Update No 1
Today five interesting campaigns from around the world: Marlboro and Russian Standard Vodka concept ideas, Mercedes Benz, Voltarol and Got Milk? (as a promotion for movie Green Lantern). 1. Marlboro (from Miami Ad School) Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones. 2. Russian Standard Vodka (from Miami Ad School) The first online-game where you can lose your Facebook life. Perfect concept idea!!! 3. Mercedes – Benz (from Scholz & Friends Berlin) A speed date with an exciting woman inside the more »
