Today five interesting campaigns from around the world: Marlboro and Russian Standard Vodka concept ideas, Mercedes Benz, Voltarol and Got Milk? (as a promotion for movie Green Lantern).

1. Marlboro (from Miami Ad School)
Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.

2. Russian Standard Vodka (from Miami Ad School)
The first online-game where you can lose your Facebook life. Perfect concept idea!!!

3. Mercedes – Benz (from Scholz & Friends Berlin)
A speed date with an exciting woman inside the new SLK. An interactive road(ster) movie, in which the user can literally take a seat, change the plot and encounter himself.
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4. Voltarol (from Saatchi & Saatchi Switzerland)
Voltarol wanted to bring ‘Joy of Movement’ brand purpose to life in a fun & memorable way. On the-body-language.com, everybody can send a personalized message to a friend with just a few clicks. The final outcome is a joyful video in which a contortionist moves and creates each letter of the message.
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5. Got Milk? (from Deutsch NY)
A promotion for the upcoming movie Green Lantern uses a Kinect-âlike augmented reality motion-âcapture video game to promote an unlikely partner: the “got milk?” campaign.
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